Brand Overview

Monday Night Brewing is an Atlanta-based craft brewery known for its community-focused approach, quality beers, and vibrant taproom experiences. Founded with a passion for bringing people together over great beer, the brand embodies authenticity, creativity, and Southern hospitality.

Brand Mission & Values

• Mission: To create exceptional craft beer that brings people together and builds community.
• Authenticity: Stay true to our roots and craft honest, quality beers.
• Community: Foster connections and create spaces where people feel welcome.
• Creativity: Push boundaries with innovative brewing and bold flavors.
• Fun: Don't take ourselves too seriously—beer should be enjoyable.

Brand Voice & Tone

Voice Characteristics:

• Friendly and approachable
• Conversational and down-to-earth
• Witty with a Southern charm
• Passionate about craft beer and community
• Inclusive and welcoming

Visual Identity

Logo Usage

The Monday Night Brewing logo should be used consistently across all brand materials. Maintain clear space around the logo and avoid distortion or alteration of the design.

Color Palette

Primary Colors: